Fitness First Appoints New CEO

Fitness First Middle East proudly unveils Mark Buchanan as our new, distinguished Chief Executive Officer. Mark's extensive career, spanning over three decades in the fitness industry, resonates seamlessly with our regional vision for excellence.

Mark has etched his mark across diverse fitness landscapes throughout the globe. Prior to his role with Fitness First, he served as the Senior Managing Director for Evolution Wellness Holdings Asia, stationed in Bangkok, Thailand. In this key position, Mark was responsible for leading the multi-brand business across Thailand and Singapore.  He was also a part of the Asia Executive Board, which was responsible for implementing and steering a multi-country operations strategy for the company in the region.

Mark's legacy extends to pivotal leadership roles with Fitness First in both Thailand and the United Kingdom. In the UK, he headed operations in Scotland and Northern Ireland, contributing significantly to the brand's growth.  He also worked with Ivy Court Leisure Group, Avanti Leisure Group, and Apex Fitness Systems in England.

We are excited to welcome Mark as our new Chief Executive Officer and look forward to reshaping the future of fitness.